What would happen if the people who oppose blatant sex in beer commercials, instead of protesting only on moral grounds, started their own campaign, with a theme something like this?
“If you don’t want your children to marry the people in that beer’s commercials, don’t buy the beer.”
It won’t affect college-age and young 20s consumers, but it just might send the makers the idea that they’ll lose their customer base when they get responsible in their 30s.